Duck Duck Donut
Crafting a Scrumptious Donut Shop App Experience. Provide customers with an easy-to-use platform for browsing the shop's selection of delectable donuts and placing orders.
Project Overview
Client:
Duck Duck Donut
Industry:
Food & Beverage
Timeline:
Jan 27 - Apr 10 (2025)
My Role:
Product Designer
Problem Statement
Design a user-friendly and secure mobile app that enables users to easily discover and purchase donuts, while catering to personal preferences and specific dietary requirements.
Design Process
Ideation
Sketches: In order to gauge the number of screens needed for a filtered search and payment page integration, I explored preliminary layout options. Throughout this stage, I recognized that additional screens would be necessary to accommodate these features.
Defining Core Visual Styles: A key aspect of the project was establishing a strong visual foundation, including defining color palettes, typography, and iconography. To achieve this, I created a two-part color palette: a core palette featuring brand and user experience (UX) focused colors, and an extended palette with more vibrant colors geared towards visual design elements, ensuring a cohesive and engaging interface.
User flow: The following user flow diagram highlights the app's functionalities, focusing specifically on the payment journey to maintain alignment with our project's defined scope.
Colour Palette: I embrace the delectable world of jelly-filled donuts with a delightful colour palette, a perfect blend of hues that captures the essence of these sweet treats.
Wireframes: Throughout the design process, our primary objective was to guarantee that the user interface effectively mirrored the intended user flow.
This meant meticulously crafting and identifying crucial screens that would not only represent the overall functionality of the app but also seamlessly guide users through their journey.
